Whifflers and Snap Dragons are still about – but not in the rolls that they once had! Nowadays, the ‘whiffler’ name is confined to one public house on the Norwich Ring Road at Hellesdon, to a road opposite the pub and to an open air theatre in the shadows of Norwich Castle. This is not to overlook its use with the present-day enthusiasts who keep the character alive in the public’s consciousness by appearing in public processions and local events from time to time.
‘Whifflers’ went out of use in much of England long ago, but survived in East Anglia, thriving particularly in Norwich. It was the Whifflers, supported by Snap, who played such a major role in past Norwich Civic Ceremonies.
The origin of the word ‘Whiffler’ is 16th century and comes from the word ‘wifle’ for battle-axe and came from the Old English ‘wifel’ of Germanic origin: it was applied to attendants at processions who carried weapons to clear the way through crowds. It was a word which was once in general use and appeared in Shakespeare’s play Henry V;
“The deep-mouth’d Sea, / Which like a mighty Whiffler ’fore the King, / Seems to prepare his way”.
The Norwich Dragon, known affectionately as ‘Snap’, is preserved in a remarkable present-day collection at Norwich Castle Museum. This collection totals three old snapdragons which are more or less complete; one is the last of the Civic Snaps with the other two being later copies.
Snap was designed and constructed to be carried by one man, using straps over his shoulders. The form of the body is barrel-shaped, formed around a horizontal pole (head at one end, tail at the other) and two small wings concealing the man’s face. His hands are left free to operate the head and hinged lower jaw (this makes a loud click when it shuts, hence ‘Snap’.
In an old and long established Civic ceremonial, which persisted until the mid 19th century, included Snap who acted as the herald for the grand annual Guild Day procession which was held at the inauguration of a new Mayor. This cavorting dragon was a source of amusement and entertainment for the crowds who watched these processions. However, in earlier times, Snap took on a more religious significance as part of a pageant performed by the Guild of St. George in Norwich.
St. George riding on horse-back and fighting the dragon was the centre-piece of these Processions, with a third figure representing the maiden who was, supposingly, rescued by St. George. She was recorded as ‘The Lady’, ‘The Maid’ or ‘The Margaret’ – “the lady of the Gild“ and believed to be based on Saint Margaret of Antioch. A Sword bearer, carrying the Guild sword led the procession with priests, the City Waits, Cantors from the Cathedral and the City and Guild officials following.
In Norwich’s Great Hospital, St Helen’s Church, has a fine example of the devil depicted as a dragon. It is said the a dragon swallowed St Margaret of Antioch but her cross irritated the dragon, allowing her to break free.

The Guild of St. George 1385-1731
The history of the Snap was inextricably linked to that of The Guild of St George, founded in 1385; its aims were religious, charitable and social: to honour St. George, to keep his feast day, to pray for its members past and present and to offer alms to the poor and needy within the Guild. The principal event for the Guild was the feast day ceremony held annually on 23 April which began as a simple religious celebration of the feast day of St. George. The event grew steadily in size and importance as the Guild’s relationship with the City Corporation deepened. By the end of the sixteenth century, however, the event was no longer a civic religious ceremony but a civic secular ceremony which celebrated the coming to office of the new Mayor. For this no expense was spared.
Although the form of the procession changed over the centuries, Snap the dragon remained as part of the pageantry for over 400 years. The earliest reference to him comes from the minutes of the Guild Assembly of 1408 at which it was agreed:
‘to furnish priests with copes, and the George shall go in procession and make a conflict with the Dragon, and keep his estate both days’.
In 1585 the two separate celebrations, that of Guild Day in April and that of the swearing in of the new Mayor of Norwich in June, were combined to create one grand event on the Tuesday before Midsummer’s Eve. Over the next 150 years the pattern of the Guild Day celebrations remained the same but the scale and splendour of the occasion increased, gradually reaching its height at the beginning of the eighteenth century.
The three pictures above are copies of postcards published by the Norfolk and Norwich Heritage trust which are taken from glass roundels in the Dragon Hall, Norwich – http://www.dragonhall.org/
Then came 1645 and a setback which interrupted Snap Dragon’s progress: the Puritan government ordered that at the next procession there must be ‘no beating of drums or sounds of trumpets, no Snap-Dragon or fellows dressed up in Fools Coats and Caps; no standard with the George thereon, nor no hanging of Tapestry Cloth and Pictures in any of the streets’. However, in 1660, the monarchy was restored and all the old ways returned – including Snap and Whifflers. Their appearances continued and, in time, Norwich became quite famous for the scale and spectacle of its processions. However, the Guild found it expedient to make certain modifications to the form of the ceremony. They agreed that on the following feast day ‘. . .
“there shall be neither George nor Margaret; but for pastime, the Dragon to come and shew himself as in other years”.
A local historian, Benjamin Mackerell, has left us a description of the Guild Day festivities in the early years of the 18th century,
“On Guild Day the old Mayor, Sheriffs, Aldermen, the St George’s Company and Common Councillors met at eight o’clock in the morning at the house of the newly elected Mayor where they enjoyed sugar rolls and wine. The whole street (formerly the whole parish) where the new Mayor lived was decorated. The street was strewn with green sashes and planted with trees. The outsides of the houses were hung with tapestries and pictures, particularly the new Mayor’s house. From here the dignitaries then paraded on horseback to the house of the retiring Mayor where a substantial breakfast of pasties, roast beef, boiled legs of mutton and wine were provided. The procession then set out for the cathedral. The way was cleared by six Whifflers and two Dick Fools accompanied by the Dragon. The Dragon, carried by a Man in the body of it, gave great diversion to the common People: they always seemed very much to fear it when it was near them, but always looked upon it with pleasure when it was a little distance from them’.
As for the Whifflers, they were dressed in a distinctive costume of scarlet satin breeches, white satin jerkin and a hat decorated with a cockade of feathers and ribbons. They carried swords which they brandished and tossed in the air. Helping them were the Dick Fools, who wore painted canvas coats with red and yellow cloth caps adorned with fox or cats’ tails and small bells”.
With the demise of the St. George’s Company (formerly the Guild) in 1731, Guild Day continued, but on a much more modest scale. Although the Company was disbanded Snap the dragon, Dick Fools and Whifflers were kept on and their wages paid by the Corporation. Pagan Snap became Civic Snap, the property of the local authority and appeared on Guild Day when the Lord Mayor was inaugurated. Then, with the passing of the Municipal Corporation Reform Act of 1835 much pageantry of corporate boroughs disappeared and that year saw the last Guild Day Ceremony.

It was George Borrow, writing in 1857 in his book ‘The Romany Rye’ who lamented their passing in these words:
“The last of the whifflers hanged himself about a fortnight ago ….. from pure grief that there was no further demand for the exhibition of his art…….since the discontinuance of Guildhall banquets”.
There was, however, one final outing of the Whifflers and Snap in 1846. It was during the ‘crowning’ of Jeremiah Colman, the mustard manufacturer, when two Whifflers met a royal Duke off the train at Trowse Station and led him and the procession up Bracondale Hill into the city. The two of them taking it in turns to run ahead, leaping and twirling their two handed swords.
It was fortuitous that the Whifflers lasted into the age of photography so it is still possible to see the costume that they wore with breeches and white socks tied with fancy garters, a bowler styled hat with a cockade to the left hand. The whole uniform was completed by a white jacket. Maybe it was on the 1846 occasion that the following Whiffler photograph was taken?

As for Snap, he continued to appear occasionally up to around 1850 after which he was adopted by the Pockthorpe Guild, more as a publicity gimmick than anything else. By the 1880’s much of the mock pomp of the past had gone and the appearance of the Snap had degenerated into just a boisterous money-raising stunt for the Guild which used it alongside members carrying collection boxes. Even so, Snap continued to cause much hilarity when used to chase people with the intention of grabbing their hats or caps between its jaws and returning them only after a penny ransom had been paid. Young boys would taunt the Snap by running close by and chanting
‘Snap, Snap, steal a boy’s cap, give him a penny and he’ll give it back’.
Although much of the pageantry disappeared after the passing of the Municipal Corporation Reform Act of 1835, a defiant tradition emerged: the people of Pockthorpe, a part of Norwich outside its walls and over the water, created their own dragon and their own mocking, subversive imitation of the Lord Mayor’s street procession. So the tradition of faux Snap terrorizing the people of Norwich continued in the district of Pockthorpe and in the nearby village of Costessey. This 1887 photograph of the Costessey Guild Day suggests the fun that accompanied the election of the ‘mayor’.

These annual revelries continued until early in the twentieth century, according to oral history, up to the First World War, but Snap lived on. In the 1930s, ‘Snapdragon’, was a magazine aimed at raising money in aid of hospitals. Then, the Festival of Britain in 1951 saw the Pockthorpe dragon come to life again for a procession of ‘Norwich Through the Ages’. Co-incidently, it was around this time that another very dilapidated dragon was found, this time in the Backs Bar in Norwich.


These Snap Dragons are the remnants of a medieval pageant play banned at the reformation (saints being denigrated as icons of papism). Snap meant something, for though its official role ceased in 1835 it persisted in a community based in both city and outskirts. Since the mid 1980s Snap occasionally accompanies the Lord Mayor, and at least three have materialised from the community, so the dragons clearly do still have significance for Norwich.

It was publicity that led to curiosity and from that the dragons found themselves conserved and are now on proud display in Norwich Castle. The publication of an important book about ‘Snap The Norwich Dragon’ by Richard Lane in 1976 led to Snap’s reappearance in the Lord Mayor’s Procession in the early 1980s and since that time the dragon has become well loved again, very visible in the culture of the city – and joined by newcomers.
THE END
Sources:
For those who want to know more: Click on the following links:
http://www.edp24.co.uk/news/politics/snap-heads-up-colourful-procession-as-norwich-marks-start-of-its-civic-year-1-5555325
https://www.facebook.com/NorwichWhifflers/#
http://www.dragonglow.co.uk/snap.htm
http://www.nor-folk.co.uk/Norwich%20Dragon/aliens.htm
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Great article on Norwich Snap and the whifflers, which I enjoyed reading. You are most welcome to re-use my images any time – please add “Courtesy of Reggie Unthank”. Kind regards, Reggie.
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Thanks Reggie – I appreciate your kind offer since decent shots are hard to come by. I will respect your ownership and attribute the necessary credit. All the best.
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