Old Scole, its White Hart and Sign!

By Haydn Brown.

Crossing the River Waveney from the south, through a flat landscape, the old Norwich Road entered Norfolk at Scole, or “Schoale,” as the name was often spelled in old times. To the west, Scole was bordered by the parish and town of Diss. This parish nowadays contains not just the village of Scole, but also Billingford, Thelveton, Frenze, and the deserted village of Thorpe Parva. Indeed, in the 19th century the parish was known as ‘Scole with Thorpe Parva and Frenze’, before reverting to simply ‘Scole’ when in 1935 the parishes of Billingford and Thelveton were abolished and joined to Scole. Scole was also recorded as Osmondeston in the Domesday Book. The name ‘Osmodeston’ derives from the Old English for Osmond’s enclosure or farm.

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The White Hart at Scole. Charles Harper 1901.

In years past, when coming over the little bridge which once straddled the Waveney, the village could be seen huddled together on either side of a very narrow road, which rose as it continued north. Both the village and its church were dominated by a large building of mellow red brick, its panelled chimney-stacks and long row of beautiful gables giving the impression of an historic mansion having, by some mysterious chance, been lifted from a nobleman’s estate and placed beside the highway. This is the White Hart which, at no time, was a private residence, but built as an inn; and an inn it remained for well over two-and-a-half centuries.

Scole itself, was quite a celebrated place in the days when the Inn flourished. Then, every traveller in Eastern England had either seen or heard of the “Scole White Hart” and its famous sign that stretched completely across the road. Because a great many coaches halted at the inn for teams to be changed, passengers had plenty of time to examine what Sir Thomas Browne thought to be:

“the noblest sighne-post in England.”

Both Inn and sign were built in 1655, for James Peck, described as a “Norwich merchant,” whose initials, together with the date, were seldom noticeable on the centre gable. The elaborate sign alone cost £1057 to make and erect. It was of gigantic size and loaded in excess of twenty-five carved figures of classic deities. As explained by a Charles Harper, in 1901, there was:

“Chaste Diana, with bow and arrow and two hounds; she had a place on the cross-beam, in company with Time in the act of devouring an infant; there was also Actæon and his dogs, a huntsman, and a White Hart couchant. On a pediment above the White Hart, supported by Justice and Temperance, was the effigy of an astronomer ‘Seated on a Circumferenter,’ who by some Chymical Preparation is so affected that in fine weather he faces the north and against bad weather he faces that quarter from whence it is about to come.

On either side of the astronomer were figures of ‘Fortitude’ and ‘Prudence’, a position hardly suitable for the first-named of those two virtues, but certainly too perilous for the second. Further suggestions of Olympus, with references to Hades and Biblical history, adorned the other portions of this extraordinary sign. Cerberus clawed one side of the supporting post, while Charon dragged a witch to Hell on the other; and Neptune bestriding a dolphin, and Bacchic figures seated across casks alternated with the arms of twelve East Anglian noble and landed families.

Two angels supported respectively the arms of Mr Peck, his lady and two lions – those of Norwich and Yarmouth. On the side nearest the inn appeared a huge carving of Jonah coming out of the whale’s mouth, while, suspended in mid-air, and surrounded by a wreath, was another White Hart.”

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The Old White Hart Sign.
This old view of the gigantic sign shows one of the peculiar basket coaches of the second half of the 18th century, on its way to London. Joshua Kirby depicted the White Hart in one of his earliest known works. John Fossey engraved Kirby’s depiction and the prints were issued in 1740.  The engraving measured 17.5″x22″ and included detailed representation of the sign with all its figures at a scale of half an inch to a foot. After Kirby’s death, the engraving was reprinted in Volume 2 of M.J. Armstrong’s 10-volume History and Antiquities of the County of Norfolk (1781).

Although Sir Thomas Browne had been impressed with this work, an early 19th-century tourist, apparently, dismissed it as “a pompous sign, with ridiculous ornaments”. Shortly afterwards, the sign was taken down, for no other reason than “it cost the landlord more to keep it in repair than the trade of the house permitted.”

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Staircase inside the White Hart. Charles Harper 1901.

Together with this, the once celebrated ‘Great Bed of the White Hart’ also disappeared. It was a round bed and said to be capable of holding twenty couples and, therefore, a good deal larger than the famous Great Bed of Ware [see below]. Perhaps it was because guests did not relish this co-operative method of sleeping together, or maybe because sheets, blankets and coverlets of sufficient size were not easily available, that the Scole Great Bed was chopped up for firewood. Why on earth did anyone suppose that beds of this size and capacity would ever be desirable?

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The famous Great Bed of Ware.

The “Scole White Hart” must have been among the very finest of inns and posting-houses in its day. Its wide staircases, its large rooms and fine panelled doors, its great stone-flagged kitchen, all proclaiming how great its old prosperity must have been. Even the wide-spreading yard at the rear of the Inn, together with its outbuildings, would have given some hint of how heavy the traffic must have once been, positioned as the Inn was, at the junction of the Lowestoft, Bungay, Diss and Thetford Road with that from London to Norwich. However, a gradual shrinking trade was to cause parts of the inn to be let; whilst the stone and wooden porches, seen in the old print, disappeared. The coach entrance was blocked up to become the bar, and the window mullions gave way to sashes. Nevertheless, the building still retained a noble architectural character which, perhaps, appears more interesting today.

Little or nothing is found in contemporary records of “Scole White Hart”; only that of its later years, when indignant would-be coach passengers stood at the door on a day in October 1822 and saw the drivers of the “Norwich Times” and “Gurney’s Original Day Coach,” fired by rivalry, and recklessness in their long race from Whitechapel, came pounding furiously up the road and over the bridge, passing the White Hart without stopping, and disappearing in clouds of dust in the direction of Norwich. It was said that Thorogood was driving the “Times” and both coaches started from London at 5.30 a.m. The “Day” coach reached Norwich at 5.20 p.m., and the “Times” ten minutes later, neither having stopped for changing horses during the last twenty-five miles. This was a “record” for that period, the usual time being fourteen hours.

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An illustration of an 18th century stagecoach, similar to those on the Norwich Road between London and Norwich.

Probably these ‘disappointed’ passengers stayed the night; a prospect which surely no one would have complained about? Guests at the “White Hart,” seem to enjoy being ‘coaxed’ into a feeling that they were living in another era; a feeling that would have grown as each wandered upstairs to bed, almost lost along the roomy corridors. After they had closed the nail-studded doors of their bedrooms and crept into the generous embrace of a damask-hung four-poster bed and gazed reflectively around their panelled room and up to the curiously coffered ceilings, they would have dropped soundly off to sleep. Old times would live again, faded flowers blossoming once more, forgotten footsteps echoing along the passages of time, post-chaises clattering up to the door, its noise consciously telling the sleeper that the sound is only that of a jolting rustic tumbril going down the road in the early morning. However, this is the twenty-first century, and the “White Hart” survives – from the back edges of life.

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The Present-day White Hart at Scole, Norfolk.

Besides the “White Hart,” there remains little else at Scole. The plain flint tower of the church still stands by the roadside, on the ascent that leads from the village. Two or three inns, a few rustic shops, cottages, and a private residence of the past also helped make up this tale. Scole, in fact, has not grown greatly since it was a Roman station, and when the Roman soldiers whose remains have been found near the river occupied the military post on the long road to Venta Icenorum.

THE END

 

Three Good Men of Scole: Part 3.

By Haydn Brown.

Part 1 and 2 dealt with William Gooderham Senior and his son, William Gooderham Junior, respectively; they belonged to a prominent family line which had been well established in the Scole area of Norfolk throughout the 18th century, and probably much earlier. This final Part 3, is about George Gooderham, William Senior’s third son.

George Gooderham, destined to be both businessman and yachtsman, was born on 14 March 1830 in, or certainly near, Scole, Norfolk, England. He was William Gooderham Senior and Harriet Tovell Herring’s third son and brother of William Junior. George was fortunate to have been born into relative prosperity on the family estate, which his father worked as a gentleman farmer. At age two he was among a group of 54 people, led by his father, who emigrated to Upper Canada, arriving at York, Toronto on 25 July 1832. There the Gooderham’s joined James Worts, George’s uncle through marriage to his father’s sister, Elizabeth. James Wort had arrived in York the previous year and established, for himself and Gooderham, a wind-powered flour-mill at the mouth of the Don River.

George Gooderham (CurlingonDonRiver_1836_Wikipedia)
An 1836 watercolour depicting people curling on the Don River. Photo: Wikipedia

After the founding of York in 1793, several mills were constructed along the lower River Don, James Wort’s mill was just one; his was amongst a variety of other mills which, initially at least, turned out cut timber, flour and paper products. By the 1850s, there were more than 50 mills along the Don and its tributaries. In the case of Wort’s mill, the founder, together with his partner, William Gooderham Senior, soon realised that water power was not enough and changed to steam driven engines. This was a shrewd move for their business expanded to a point when, in 1837, a distillery was added to the business. This was the catalyst of the Gooderham future fortune in Canada. James Worts died in 1834 and in 1845 his son James Gooderham Worts became a partner in the enterprise, which took the name Gooderham and Worts.

In his youth, and whilst the family concentrated on building an empire, young George attended Sunday school in accordance to the wishes of his evangelical Anglican father. George later became librarian at the Little Trinity Church, which was just north of the family home, close to the mill-distillery complex. This church also became the centre of his early social life, and it was where he met Harriet Dean, whom he married on 14 March 1851, his 21st birthday. During their marriage, the couple had four sons and eight daughters – all but one daughter survived infancy. Unsurprisingly perhaps, his father happened to be a warden of Little Trinity, and held this post for many years. George himself, was a frequent participant in vestry meetings and was vestry clerk in 1854. He rented a pew from 1852 to the 1880s, but in later years he attended St James’ Cathedral.

George entered Gooderham and Worts while young, to learn the trade, and on 1 Aug. 1856 he was made a full partner in the distillery, alongside his father and his cousin James. The Monetary Times attributed to his acumen and drive the major expansion of the business, which begun three years later:

“He offered, if permitted a larger share in the concern, to manage the enlargement he had recommended and to take the risk of its success.”

The risk of the expansion, completed in 1861 and estimated to have cost $200,000, was reduced through a price-fixing agreement reached sometime before 1861 with rival distiller John H. R. Molson and Brothers of Montreal. By at least 1863 George was superintendent of the Toronto factory.

George’s rapid rise was partly the result of his elder brothers’ decision to spurn the family’s distilling business. William had moved to Rochester, New York, in 1842 to become a merchant. James, the second-born, joined him at Norval, Upper Canada, in about 1850 to run a general store. In addition to being loyal to the distillery business, George was clearly technically proficient and a perfectionist:

“He knew the chemistry of his subject as well as its economy, and was accustomed to make minute tests of grain and of yeast under the microscope,” said the Monetary Times.

The 1859–61 expansion of the business included installation of automatic milling and distilling machinery; this came along when the mechanisation methods of making barrels for the oil industry were adopted by the large distilleries. The impact on some 40 coopers at Gooderham and Worts was dramatic; wages and hours at its barrel shops had, in 1870, been controlled by the Coopers International Union, but within two years the union’s grip had been broken by the new machinery. By the mid-1870s the mill’s 150 workers were producing one of every three gallons of proof spirits manufactured in Canada. George Gooderham played a large role in the growing efficiency of the distillery throughout this period.

As George’s father expanded into banking and railways, George followed. In September 1870 he was made a director of the Toronto, Grey and Bruce Railway, which, along with the Toronto and Nipissing Railway, was controlled by Gooderham and Worts and hauled freight for the company. Three years later he was made a Director of the Bank of Toronto, also controlled by Gooderham and Worts with his father as President.

George Gooderham (Bank of Toronto)
Bank of Toronto, 1880.

William Gooderham Snr. died on 20 Aug. 1881 and his two Gooderham and Worts partnerships of the mercantile business and the distillery were merged, James Gooderham Worts and George becoming sole partners. Most of his father’s estate passed to George and William Gooderham Jr, their brother, James, having died in 1879. Worts was elected president of the Bank of Toronto with George as vice-president; however, Worts died on 20 June 1882. The following day George was elected to the presidency, which he held until his death. He also gained control of Gooderham and Worts, and soon applied to parliament to have it transformed into a joint-stock corporation. George also became president of Gooderham and Worts Limited.

George then spent much of the remainder of his life broadening the base of his wealth by investing in real estate, mines, and financial services. In 1887 he, together with other Toronto backers founded twin firms, Manufacturers’ Accident Insurance Company and Manufacturers’ Life Insurance Company, and succeeded in securing Canada’s prime minister, Sir John A. Macdonald, as president of both. George became president of this company, on 22 June 1891, after Macdonald’s death. He then oversaw a steady expansion abroad throughout the 1890s and went on to head many more Companies.

In both distilling and finance, George’s cautious temperament and attention to detail helped bring success. His greatest talent lay in identifying and exploiting economic linkages. At the distillery, the company controlled more and more stages of production, from the field to the barrel, and profited from such industrial by-products as waste mash, which was fed to the company cattle. In financial services, George’s directorships linked a bank, a trust company, a mortgage company, a life-insurance company, and accident-insurance companies. This horizontal integration spread his personal investment risk but, more important, it helped to identify opportunities for profit. George’s companies thus remained relatively stable during periods of economic turmoil.

George Gooderam (Mansion_1892-Toronto Archives)
George Gooderham residence, northeast corner of St. George and Bloor streets, 1892. Credit: City of Toronto Archives.

Between 1889 and 1892 George Gooderham built an enormous Romanesque-style mansion at the northeast corner of Bloor and St George streets, in Toronto’s newly fashionable Annex neighbourhood. The chief designer was David Roberts Jr, whose father had been architect for the 1859–61 expansion of the mill-distillery complex. George christened the house ‘Waveney’, after the river that flowed past his birthplace in Norfolk. This imposing mansion, now housing the York Club, was a rare display of wealth from a man who otherwise preferred to stay out of the public eye.

George indulged a passion for yachting in his later years. In about 1880 he bought the racing schooner Oriole, which he moored at the east end of Toronto Bay by the distillery. It was replaced in 1886 by Oriole II, which won the Royal Canadian Yacht Club’s Prince of Wales Cup in six of the next seven years. He was vice-commodore of the club from 1884 to 1887 and commodore in 1888. He was also one of six investors in the cutter Canada, which won the first challenge for the Canada Cup, on Lake Erie on 25 Aug. 1896.

George Gooderham (HMCS Oriole_Photo ©2012 DND-MND CANADA)
Similar to George Goodrham’s ‘Oriol’ Photo: ©2012 DND-MND CANADA

Gooderham held a number of exclusive posts in which he associated with other members of Toronto’s élite. He was at times master of the Toronto Hunt Club, a director of the Ontario Jockey Club, and a captain in the reserve militia. He was also a senator at the University of Toronto and a trustee of the Toronto General Hospital. In the field of music, he joined impresario Frederick Herbert Torrington in organizing two ventures: the Toronto Music Festival (1886), of which he was honorary president, and the Toronto College of Music, which he served as president. As a Conservative, he donated to the party but never stood for political office.

Chronic bronchitis forced an ageing George to flee Canada each winter for warmer climates. His condition prompted trips to the Mediterranean and the southern United States. Several weeks after his return from Florida in 1905, he developed pneumonia and died at his Toronto home at age 75.

George Gooderham1
George Gooderham (1830-1905).

He left an estate estimated to have been worth more than $15 million. “The accumulation of such a fortune in one man’s hands marks an epoch in the development of Canada,” a eulogist wrote in Saturday Night. “His Will, made public in August 1905, declared the value of his holdings to be at least $10,000,000; he was thus one of the richest men in the country. The composition of the estate showed how effectively George Gooderham had diversified. Almost 90 per cent of his father’s wealth in 1881 had been invested in the distillery; When George died, on 1 May 1905, his distillery investment represented only about a third of his fortune.

Though he had accumulated seven times the wealth of his father and though his financial and real-estate investments touched the lives of thousands, George Gooderham remained broadly unknown. His funeral was small and his legacy was soon dispersed. His Will placed the distillery in the hands of his four sons. The two eldest sons, William and Albert, were to manage the operation and, at the end of ten years, were to be given the right to purchase the business outright. The presidency of Gooderham and Worts passed to William, who held the position until the family’s sale of the distillery in 1923. George’s father would have been proud of him!

THE END

Source:
Dean Beeby, “GOODERHAM, GEORGE,” in Dictionary of Canadian Biography, vol. 13, University of Toronto/Université Laval, 2003–, accessed January 4, 2021, http://www.biographi.ca/en/bio/gooderham_george_13E.html.

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Three Good Men of Scole: Part 2

By Haydn Brown.

Part 1 dealt with William Gooderham, senior of three prominent members of the same family line – a line which had been well established in the Scole area of Norfolk throughout the 18th century, and probably much earlier. Part 2, here, is about William Gooderham Junior – a son who fell short of his father’s expectations!

William Gooderham Junior was born on 14 April 1824 at Scole, Norfolk, England, eldest son of William Gooderham Senior and Harriet Tovell Herring. Very little is known about William Junior, except that at the tender age of eight years he accompanied his father when the family sailed to York, Upper Canada in 1832. After receiving a grammar school education in Toronto, he refused, in 1842, to join his father’s milling and distilling firm and instead moved to Rochester, New York where he took up a mercantile career. Born into an evangelical Church of England family, William Jnr was converted to Methodism while at Rochester and became a strong temperance advocate. Then on 14 April 1847 he married Margaret Bright whose sister, Sarah, had married his cousin, James Gooderham Worts, in 1840. There were no children.

About 1850, William Gooderham, and his younger brother James, opened a general store at Norval in Halton County, West Canada. The business was not profitable and closed in 1859. William then became the Toronto-based partner in the Boston grain firm of Taylor Brothers, but when his misjudgements proved costly, the partnership was ended. Other ventures were equally unsuccessful and several times Gooderham had to be rescued by friends and relatives.

Wm Gooderham (Toronto_and_Nipissing_Railway)2
Toronto and Nipissing Fairlie 0-6-6-0 No. 9 Shedden built by the Avonside Engine Company, Bristol, England, 1871. Image: Wikipedia.

In the 1870s Gooderham was, however, named vice-president and managing director, and in 1873 became president and managing director, of the Toronto and Nipissing Railway Company, then controlled by Gooderham and Worts. He remained head of the railway until its heavy losses forced an absorption in 1882 into the group of lines consolidated as the Midland Railway of Canada. In 1871 he was an incorporator of the Confederation Life Association and represented family interests on its board of directors until 1872. Failing health and his wife’s illness caused him to withdraw gradually from active business management in the early 1880s. This was probably a sound move for as his obituary in the ‘Toronto World’ was to point out “His record as a business man tells of confidence placed in talents he did not possess.”

Two events shaped the last decade of Gooderham’s life. First, his own illness and that of his wife (who had become an invalid in 1875) brought about a reconversion to Methodism and, with it, William was to enter upon a career of evangelism which lasted to the day he died on 12 September 1889 at Toronto, Ontario. The second event which shaped matters was that, in 1881, he received some $300,000 from his father’s estate. With this money William launched himself into careers in finance and philanthropy. He invested large sums in the shares of several corporations and was elected to their boards. Of his investments, only the Central Bank of Canada proved to be a serious misjudgement, for when that institution failed in 1888, he was named ‘a liquidator’, probably because of his known rectitude and the fact that he owned a large number of shares. With double liability, his losses exceeded $40,000. Nevertheless, his estate was valued at approximately $450,000 at his death – (approx. $11,000,000 in today’s terms?).

In spite of his eccentric behaviour, which included importuning strangers in public places to proclaim the Word of God, his generosity to religious organisations was admired. He personally supported missionaries in India, the Canadian northwest, and in the South Sea islands; assembled a quartet of young people with whom he paid regular preaching visits to hospital wards; gave sermons in various Protestant churches; and financially supported numerous charities. He was a director of the Toronto Willard Tract Depository, a member of the Toronto General Hospital Trust, and chairman of the executive of the China Inland Mission. In 1888 he gave $25,000 to erect the Toronto Christian Institute. He died the next year preaching to destitute men at a Salvation Army haven.

Gooderham’s Will created a sensation. It was instrumental in ending the delay in the implementation of the Act of 1887, with the amalgamation of the federation of Victoria University at Cobourg with the University of Toronto; the move provided, in addition to a $75,000 permanent endowment, for $125,000 to be paid to Victoria on the condition that it moved to Toronto. Federation with the University of Toronto was proclaimed on 12 Nov. 1890 and the transfer was completed in October 1892. In addition, William bequeathed $150,000 to organisations such as the Upper Canada Bible Society, the Young Men’s and Young Women’s Christian Associations, the Boy’s Home, Girl’s Home, and homes for infants, the Toronto Home for Incurables, the House of Industry, and the Salvation Army.

THE END, PART 3 TO FOLLOW.

Source:
Leo A. Johnson, “GOODERHAM, WILLIAM (1824-89),” in Dictionary of Canadian Biography, vol. 11, University of Toronto/Université Laval, 2003–, accessed January 4, 2021, http://www.biographi.ca/en/bio/gooderham_william_1824_89_11E.html.

Three Good Men of Scole: Part 1

By Haydn Brown.

   Ultimately, this is intended to be the story of three particular members of the same family line – a prominent line and one which had been well established in the Scole area of Norfolk throughout the 18th century, and probably much earlier – they were the Gooderham’s. It is a story which is long, hence the need to split it into three parts. This is Part 1 – about William Gooderham, the evangelical patriarch!

Wm Godderham (East-India-House-London-Leadenhall-Street-Thomas-1817)
The East India House in Leadenhall Street, London, drawing by Thomas Hosmer Shepherd, c. 1817.

William Gooderham was born on 29 August 1790 in, or certainly near Scole in Norfolk, the second son of James and Sarah Gooderham. Very little is known about William’s childhood, except to say that when he was 12 years old, he left his father’s farm in Norfolk to work in the London office of his mother’s brother, an East Indies trader. Then, during the Napoleonic Wars, he joined the Royal York Rangers and saw action in the capture of Martinique in 1809 and Guadeloupe in 1810.

Wm Gooderham (Martinique_1809_Wikimedia)
The Taking of the French Island of Martinique in the French West Indies on 24 February 1809. Image: Wikipedia.

William survived the actual conflict, however, at the age of 21 years, he was invalided home after contracting yellow fever on the island. After he had recovered, he continued with the force as a recruiting officer for the remainder of the war, which lasted until 1815. During this period, he was said to have ‘acquired’ the means by which to pay off an £800 mortgage on his father’s farm at Scole, which he was to later inherit in 1820 when his father died. This initiative of his also secured a modest income for himself; it was also the first sign of his in-built ‘business acumen’ which was to hold him in good stead in future years. For the moment, however, he simply became a gentleman farmer, although his estate at Scole at the time was to suffer from the general decline in values of British agricultural produce, brought about in the wake of the Napoleonic Wars (1803–1815) when food imports recovered and there was a resumption of American trade following their own Civil War of 1812–1815.

Gooderham (FARMING)

This economic downturn for land owners, plus the rural rioting during that period, must have been an influencing factor in William’s decision, eleven years later, to emigrate. However, before then and shortly after his father had died in 1820, William married Harriet Tovell Herring and began the process of rearing their family of thirteen children, of which at least five were born at Scole. During the whole process of rearing a family, William went from ‘gentleman farmer’ in Norfolk to becoming a very successful and wealthy distiller, businessman, and banker in far off Canada.

Wm Gooderham (Immigration)
Arrival by sea in Canada.

In 1831 Gooderham’s brother-in-law, James Worts, (1792 – 1834) instigated a large immigration of their two families to Upper Canada. Worts, being the first to emigrate, established himself as a flour miller at the mouth of the Don River near York, Toronto, and began construction of a windmill. The following year of 1832, William Gooderham followed in Worts wake, bringing over to York a company of some 54 persons: members of his own and of Worts’s family, as well as servants and 11 orphans. Once settled in York, William invested the substantial sum of £3,000 in Worts’s milling business and the two brothers-in-law formed the partnership of Worts and Gooderham. The partnership abruptly ended when in February 1834, several weeks after Worts wife, Elizabeth Gooderham, died during childbirth, James Worts committed suicide; he drowned himself in a well on his own company’s property. William, ever the businessman, not only continued running the company, but also changed its name to William Gooderham, Company.

GooderhamAndWorts1800s
Gooderham & Worts, Ltd., Toronto., 1896. Source: Toronto Public Library.

In 1837 he then added a distillery to his business so that he could make efficient use of surplus and second-grade grain. Four years later he introduced gas for illumination and converted the entire plant from wind-to steam-power. Shipment of consignments to Montreal in the early 1840s illustrated Williams growing interests in the harbourfront area and in distant markets. Six years later he built his own wharf there and by the 1860s owned schooners on the Great Lakes. During this period of expansion, William took on his nephew, James Gooderham Worts the son of the drowned James, as a trainee. In 1845, this same  young nephew joined William as a full partner; the firm’s name was changed to Gooderham and Worts. During the 1860s and 1870s the company enjoyed a pre-eminence in Toronto’s industry, transportation, and finance, as well as on the stock exchange.

The complex of buildings owned by Gooderham and Worts, and designated the Toronto City Steam Mills and Distillery in 1845, grew to become an industrial showpiece and made its owners the city’s largest taxpayers. A major expansion was begun in 1859 with a new, five-storey distillery built; it was acknowledged as the largest distillery in Canada West and had begun exporting to the English market. In early 1862 the costs of new buildings, which included storehouses and an engine house, and of equipping the old windmill with modern machinery were estimated at over $200,000 – (apprx. $5,000,000 (£3,676,925) in today’s terms?). A brick malthouse was later added. After 1862 the windmill was used for further distilling of the company’s premium brands, “Toddy” and “Old Rye,” which enjoyed both an English market and large sales in Canada.

Gooderham (Whiskey)
Canadian Old Rye Whiskey

On 26 October 1869, a spectacular fire destroyed a storehouse and a lumber pile and gutted the interior of the main milling and distillery building, causing considerable damage; unfortunately, the company was not covered by insurance. However undeterred, William Gooderham and James Worts rebuilt, and their business continued to grow further. In 1874–75 the company produced over 2,000,000 gallons, or one-third the total amount of proof spirits distilled in the country. By the late 1870s, Gooderham and Worts, in common with other Canadian distillers, had withdrawn from the English market and had turned increasingly to selling grain alcohol for the manufacture of such products as vinegar and methylated spirits, as well as the scent “Florida Water.” Although Gooderham and Worts delegated direct management and some degree of ownership in the 1860s and 1870s, they were primarily responsible for the success of the firm.

Gooderham3
Commercial crest of Gooderham & Worts by  John Henry Walker 1850-1885. Image: McCord Museum.

Visitors to the Gooderham and Worts establishments after 1861 were said to bestruck by their massive size, by their cleanliness, by the fully automatic milling machinery which further distinguished the operation from most others in the province, and by the shelters for the livestock alongside the distillery. Just as the distillery had grown out of the mill, a livestock operation, begun in the 1840s, was an offshoot of the distillery business. William first raised pigs and then cattle, fattened on the nutritious swill that was a by-product of distilling. A dairy herd numbering 22 in 1843 grew into a dairy and beef operation which by 1861 was fattening about 1,000 animals a year, but at that time the herd was probably no longer owned by Gooderham and Worts. When improved transportation opened an English market, only beef was produced and by the end of the decade there were sheds for 3,000 animals near the distillery.

In the expansion of their facilities after 1859, Gooderham and Worts included a siding to the Grand Trunk Railway, large enough to hold 14 carriages; they were to be prominent among Toronto businessmen interested in the narrow-gauge railways promoted by George Laidlaw, a former employee. The partners’ interest in railways grew naturally out of the needs of their mills and of the Toronto flour-mill and distillery complex. In 1870, on terms favourable to themselves, they advanced a loan large enough to give the bonds of both the Toronto, Grey & Bruce and the Toronto and Nipissing railways a market value.

Wm Gooderham (Toronto_and_Nipissing_Railway)
Toronto and Nipissing Railway – Fairlie-patent double-boilered locomotive.

Thereafter their influence increased in the operation of the two lines, especially the Toronto and Nipissing railway of which William Gooderham Senior had become a provisional director upon its incorporation in 1868. Even before William Gooderham Jr became President of the Toronto and Nipissing Railway Company in 1873, the Gooderham interests were the railway’s main customer, and the Toronto terminal of this line was established conveniently near the distillery and cattle sheds. Although family control of a railway, built with much public funding, did not escape criticism, defenders of the line pointed to the need for Gooderham’s capital to launch the enterprise and to finance its chief activity, which involved buying cordwood in the north and storing it to season before transporting it for sale in the city.

When William Gooderham became President of the Bank of Toronto in 1864, a post he held until his death, he embarked on the last of several careers, leaving James Worts to look after their joint interests in the Bank. The Bank’s combination of conservative investment policy with internal efficiency and innovative management bore the mark of William Gooderham. Under him the Bank achieved an enviable reputation for stability which brought it a growing share of business. Its stocks remained at a relatively high price, even during the recession in the 1870s.

Wm Gooderham (little_trinity_toronto)
Little Trinity Church.

On a personal front William Gooderham, ever the ‘conservative’, avoided the public eye and shied away from exposure as a member on the first publicly elected school board in 1850; his only real venture into politics was as City Alderman in 1853 and 1855. At the same time, he was staunch evangelical Anglican, and a leading member of Little Trinity Church (which was near his distillery) and its warden from 1853 to 1881. William was also a lifelong freemason, and served as President of the York Pioneer Society from 1878 to 1880. His charitable activities were both personal (he took a growing number of orphans under his protection) and institutional. He represented the board of trade on the trust of the Toronto General Hospital, and along with Worts and William Cawthra he contributed the $113,500 (possibly valued around $3 million today?) needed to build a new wing for patients with infectious diseases.

Wm Gooderham (Toronto General Hospital)
Toronto General Hospital.

William died on 20 August 1881 in Toronto, Ontario, having taken the opportunity during the last three or four years of his life to turn much of his business over to his third son, George, who had already become a full partner in Gooderham and Worts. It seems that William’s eldest son, William Junior, President and Managing Director of the Toronto and Nipissing Railway from 1873 had an inglorious career in other businesses and was to die in 1889. William’s second son, James, had already been killed in an accident on the Credit Valley Railway in 1879. Three other sons of William, Henry, Alfred Lee, and Charles Horace, were to be employed in branches of the family concern. The Reverend Alexander Sanson of Little Trinity Church eulogized William as a type of patriarch.

William Gooderham1
William Gooderham (1790-1881). Image: Wikipedia.

Even after providing for his children, William Gooderham left an estate which amounted to approximately $1,550,000 at first valuation (possibly valued around $40 million today?). Obituaries stressed the breadth of his influence in the business community and his contribution to the city’s growth from a town of “three or four thousand inhabitants, and little wealth” to the ‘metropolis’ in 1881. Gooderham built his Empire by combining the principle of dealing in articles of widespread consumption with a sensitivity, which he retained as he grew older, to the opportunities offered by new techniques and new markets. Not bad for this man from Scole, Norfolk, England.

THE END OF PART ONE -PARTS 2 AND 3 TO FOLLOW.

Source:
Dianne Newell, “GOODERHAM, WILLIAM (1790-1881),” in Dictionary of Canadian Biography, vol. 11, University of Toronto/Université Laval, 2003–, accessed January 4, 2021, http://www.biographi.ca/en/bio/gooderham_william_1790_1881_11E.html.

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